“They helped us go from a powerful product to a powerful movement—our learner base grew, and so did our influence in schools.”
Augmental Education
Founding Team
Augmental Education
4X
Increase in institutional partnerships across Southeast Asia and the Middle East
68%
Drop in lead conversion time through founder-led demo campaigns
91%
Student engagement rate in personalized learning modules
We helped Augmental Education accelerate school adoption, amplify learner outcomes, and establish its presence as a cutting-edge personalized learning platform.
Overview
Augmental Education, a personalized learning SaaS for K-12, wanted to penetrate new school systems while demonstrating its impact on academic performance. The goal was not just customer acquisition, but category creation—proving that adaptive, AI-powered education could coexist with standardized curriculums across international boards.
The Challenge
Gain school trust in new regions with deeply rooted traditional systems
Build founder credibility in the global EdTech space
Educate stakeholders on the value of AI in everyday learning
Increase platform stickiness and student retention
Services
Go-To-Market Strategy for International Schools
Demo Campaigns & Founder-Led Webinars
School Email Outreach & WhatsApp Nurturing
Personalized Learning Outcome Reports
Brand Thought Leadership & Social Proof Strategy
Approach
Crafted positioning around “Hyper-Personalized Learning Meets Curriculum Compliance” to bridge the gap between innovation and trust in traditional schools.
Created high-conversion webinar funnels led by the founding team, showing real-time student journeys to drive emotional and data-backed engagement with school leaders.
Developed blog posts, videos, and infographics showcasing real learning outcomes—boosting trust among educators and parents alike.
Tailored email/WhatsApp cadences to schools in the UAE, Singapore, and India—aligned with their education boards, holidays, and parent concerns.
Built custom dashboards and engagement loops that gave teachers real-time insights into student progress, increasing platform adoption inside classrooms.
Ghostwrote thought leadership pieces and launched partnerships with education influencers to position the founders as leading voices in AI-led learning.
Results
Augmental Education expanded into 4X more institutional partnerships in just two quarters. Lead conversion time dropped by 68% due to emotionally resonant demos and strong outcomes. With 91% student engagement, schools not only renewed subscriptions—they referred others.
4X
Growth in school and institutional partnerships
68%
Decrease in lead conversion time through founder-led campaigns
91%
Student engagement rate in personalized learning modules
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist