Kidspreneurship

It felt like we found the perfect growth partner—they understood how to speak to both educators and parents while scaling with precision.”

Shruti Advani

Co-Founder, Kidspreneurship
Arrow Upnogood 3X
Growth in school partnerships across India and Southeast Asia
Arrow Upnogood 70%
Reduction in sales cycle through founder-led storytelling
Arrow Upnogood 92%
Parent satisfaction rate from hands-on entrepreneurship curriculum

We helped Kidspreneurship scale its footprint across K-12 institutions, positioning it as a must-have program for schools committed to future-ready education.

Discover how

Overview

Kidspreneurship, a pioneering EdTech platform teaching entrepreneurial thinking to children, aimed to expand its presence across global school networks. The challenge was twofold—convince school leaders of the program’s academic value and win parent trust. The strategy focused on authority-building content, direct school partnerships, and scalable outreach through storytelling and webinars.

The Challenge

Build trust with school leaders and parents in diverse education systems

Position entrepreneurship as a core skill, not just an extracurricular add-on

Reduce friction in the B2B sales process with academic institutions

Create a repeatable engine for scale across new geographies

Services

Go-To-Market & Regional Expansion Strategy
Founder-Led Webinar Campaigns
Cold Email & WhatsApp Outreach Funnels
Curriculum Branding & Parent Engagement
School Partnership Enablement Kits
Data & Impact Report Creation for Stakeholders

Approach

Repositioned Kidspreneurship as a “21st Century Skills Program” aligned with NEP and international education mandates—emphasizing confidence, creativity, and leadership.

Deployed weekly founder-led webinars targeting school decision-makers and educators—leveraging stories, testimonials, and curriculum walkthroughs to shorten sales cycles.

Developed a parent-facing brand narrative using student case studies, digital certificates, and gamified learning dashboards to drive word-of-mouth and social proof.

Created tailored playbooks for different regions (India, Singapore, UAE), factoring in school calendars, government affiliations, and cultural differences.

Produced newsletters, explainer videos, and downloadable program kits to educate schools and excite parents—positioning Kidspreneurship as both aspirational and practical.

Set up email drip campaigns and retargeting workflows for inbound demo leads and webinar attendees—keeping engagement high until conversion.

Results

Kidspreneurship’s growth strategy helped them triple their school partnerships across South Asia, while reducing decision timelines by 70%. The parent satisfaction rate crossed 92%, with high retention across cohorts. The brand is now seen as a global benchmark in entrepreneurship education for kids.

Arrow Upnogood 53%
Decrease in cost per enterprise lead
Arrow Upnogood 74%
Increase in partner-driven revenues
Arrow Upnogood 3x
Boost in average deal size

Performance Visualized

JVN Performance Visualized
JVN Performance Visualized

Top Creative Performers

Squad

Queenie Leung

Sr. Growth Strategist

Isabel Bellino

Growth Strategist

Jared Glassman

Growth Marketing Manager

Sarah Murphy

Growth Marketing Manager

Marina Chilingaryan

Brand Strategist

Helena Yang

Creative Lead

Gianna Del Monte

Growth Strategist