Their team orchestrated some of the most exclusive and memorable events, allowing us to reach supercar enthusiasts who hadn’t considered Maserati before.”
Maserati
“
Claudio Bianchi
Director of Brand Experience, Maserati
68%
MoM decrease in cost per lead
125%
Increase in private event attendance
210%
Growth in inquiries from supercar owners
We helped Maserati engage Ferrari & Lamborghini owners at offline meetups, resulting in 15 Ghibli sales.
Overview
Maserati sought to reinforce its reputation within the ultra-luxury automotive segment by appealing to existing supercar owners. Leveraging exclusive meetups and VIP test-drive experiences, Maserati showcased the Ghibli’s refined performance and design, aiming to convert high-profile car enthusiasts into loyal brand advocates.
The Challenge
Penetrate a niche market of supercar collectors and aficionados
Differentiate Ghibli’s Italian craftsmanship amid stiff competition
Curate high-touch offline meetups to drive immediate sales conversions
Build brand loyalty and referral momentum among ultra-luxury communities
Services
Luxury Events & Experiential Marketing
Paid Social & Retargeting Ads
High-Net-Worth Lead Generation
VIP Test-Drive Coordination
Analytics & Conversion Rate Optimization
Email & SMS Lifecycle Nurturing
Brand Positioning & Custom Content
Approach
Showcased Maserati’s heritage and exclusivity, ensuring every touchpoint—from invitations to test drives—reflected premium quality.
Implemented lead tracking for in-person events, digital ads, and follow-up campaigns to gauge success in real time.
A/B tested event formats (intimate dinners, track days, showroom previews) to identify the most effective setting for supercar owner conversions.
Engaged potential buyers through personalized email sequences, appointment reminders, and post-event follow-ups to maintain interest post-test-drive.
Produced high-impact visuals and behind-the-scenes glimpses of Maserati’s design studios and racing history to highlight the brand’s unmatched legacy.
Encouraged new owners to share their experiences at future invite-only gatherings, creating a word-of-mouth pipeline among elite car circles.
Results
Targeted high-end events propelled Maserati to sell 15 Ghiblis within a short span. The cost per lead decreased by 68% month over month, thanks to precise targeting and a well-crafted funnel. Event attendance surged by 125%, and the brand saw a 210% uptick in direct inquiries from supercar owners, reflecting Maserati’s strengthened position in the ultra-luxury space.
72%
Blended
ROAS
81%
CVR
1,053%
Paid
Social Revenue
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist