Their approach to personalized outreach and VIP experiences allowed us to connect with customers on an entirely new level.”
Mercedes
“
Priya Desai
Sales Manager, Mercedes Andheri
62%
MoM decrease in lead conversion costs
80%
Increase in test-drive bookings
250%
Growth in showroom referrals
We helped Mercedes in Andheri, Mumbai, sell over 40 cars, adding $2M in added revenue.
Overview
Mercedes, a leader in luxury automotive, aimed to enhance its reach in Andheri, Mumbai. Facing an upscale but crowded market, the dealership needed to stand out with high-touch customer experiences, data-driven marketing, and strategic follow-ups that would encourage both immediate purchases and long-term loyalty.
The Challenge
Differentiate Mercedes in a competitive luxury auto market
Provide VIP-level experiences for discerning buyers
Convert showroom visits into high sales volume
Increase referrals through exceptional post-sale engagement
Services
Luxury Automotive Growth Strategy
Paid Media & Hyper-Targeting
Showroom Experience Design
CRM & Analytics Implementation
Lead Nurturing & Email Drip Campaigns
VIP Event Coordination
UI/UX Consulting for Dealer Platforms
Approach
Aligned all messaging to emphasize the heritage and prestige of Mercedes, ensuring each customer touchpoint reflected the brand’s luxurious reputation.
Installed tracking for showroom walk-ins, test-drive requests, and follow-up touchpoints, enabling the team to identify bottlenecks in the sales funnel.
Tested paid ads on social media and automotive forums, refining creative and ad placements to capture high-intent buyers.
Deployed automated email and SMS reminders for test drives, service appointments, and exclusive events to maintain customer interest.
Produced short-form videos and interactive digital brochures, highlighting Mercedes’ advanced features and performance capabilities.
Developed a post-purchase engagement plan, inviting new owners to private Mercedes events and leveraging referrals to boost showroom traffic.
Results
Through strategic paid campaigns and an enhanced VIP experience, the Mercedes Andheri dealership sold over 40 cars in just a few months, generating $2M in added revenue. Lead conversion costs dropped by 62% month over month as the team refined targeting, while test-drive bookings surged by 80%. Showroom referrals climbed 250%, demonstrating the lasting impact of a personalized ownership experience.
72%
Blended
ROAS
81%
CVR
1,053%
Paid
Social Revenue
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist