They didn’t just drive results—they aligned with our mission. Every campaign felt like a push toward a more sustainable future.”
Tesla
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Global Growth Team
Tesla Energy
4X
Increase in qualified solar roof inquiries through localized campaigns
55%
Reduction in lead-to-demo time via AI-driven qualification
91%
Retention rate for energy product customers through lifecycle automation
We helped Tesla scale its clean energy vertical by driving demand, reducing operational friction, and deepening loyalty across residential and commercial segments.
Overview
Tesla, globally recognized for redefining automotive innovation, aimed to scale its Solar Roof and Powerwall adoption across North America. The goal was to identify high-intent homeowners, educate them on Tesla’s clean energy stack, and streamline the journey from interest to installation.
The Challenge
Drive demand for solar products in competitive energy markets
Educate homeowners on ROI, design, and utility savings
Streamline demo bookings and reduce no-show rates
Improve customer retention and unlock referral loops
Services
Regional Targeting & Ad Creative Development
AI-Based Lead Qualification & Routing
Landing Page CRO & Educational Content
Webinar Series with Energy Advisors
Post-Purchase Retention & Referral Automation
Performance Tracking & Attribution Modeling
Approach
Mapped zip codes with the highest solar incentives and income bands to target high-value homeowners with the strongest likelihood of conversion.
Implemented AI chat and SMS agents to pre-qualify leads in real time—checking homeownership, roof size, and budget—cutting lead-to-demo time in half.
Produced a series of ROI calculators, virtual walkthroughs, and myth-busting explainers that reduced objections and increased demo readiness.
Built automated follow-up sequences post-interest using Calendly, SMS, and Tesla’s CRM to reduce drop-offs and no-shows.
Launched an invite-only Tesla Energy Referral Program, turning happy customers into brand evangelists with cash incentives and product upgrades.
Created milestone emails and installation progress tracking, giving homeowners confidence from demo to install to post-usage support.
Results
Tesla’s clean energy funnel saw a 4X increase in qualified leads and a 55% reduction in lead-to-demo time. With a 91% retention rate, Tesla not only onboarded more customers—but kept them engaged, happy, and referring others through a structured, automated system.
4X
Growth in solar roof inquiries from high-intent homeowners
55%
Reduction in lead-to-demo time using AI qualification
91%
Customer retention rate for energy and Powerwall products
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist