“Their scalable strategies helped us unify a massive sales force and consistently exceed enrollment targets.”
Toppr
Shreya Doshi
Regional Business Head, Toppr
58%
Decrease in lead conversion time
85%
Increase in paid enrollments
$150M
Acquisition deal finalized
We led Toppr’s business operations across India with a 500-person team, culminating in a $150M acquisition.
Overview
Toppr, an innovative edtech platform, provides personalized learning solutions to K-12 students across India. With an expansive curriculum and intuitive technology, Toppr was well-positioned to dominate the e-learning market. To drive nationwide adoption and streamline operations, Toppr needed a large and well-coordinated sales force alongside data-driven marketing tactics.
The Challenge
Deploy a 500-person sales and support team efficiently
Standardize processes to ensure consistent outreach in multiple regions
Enhance brand credibility to stand out in India’s booming edtech sector
Optimize user enrollment and reduce dropout rates
Maintain growth momentum to attract investors and acquisition partners
Services
Sales Team Recruiting & Training
Paid Media & Performance Marketing
Conversion Rate Optimization (CRO)
Analytics & KPI Tracking
Content Strategy & SEO
Lifecycle & Retention Marketing
Go-To-Market & Growth Roadmap
Approach
Positioned Toppr as a premier edtech provider offering personalized and adaptive learning, reinforcing trust among parents and students.
Deployed extensive tracking across sales funnels, user engagement, and study patterns, allowing data-driven adjustments to offerings.
A/B tested landing pages, pricing tiers, and marketing creatives to pinpoint the best-performing strategies for each region.
Implemented automated onboarding sequences, progress notifications, and retention prompts to maintain high levels of student engagement.
Produced rich academic resources (practice questions, video tutorials, mock tests) that highlighted Toppr’s academic rigor and approachable teaching style.
Developed proactive student support channels, bolstered by continuous performance insights, boosting long-term usage and positive word-of-mouth.
Results
Toppr’s well-orchestrated nationwide growth supported a 500-person team, driving an 85% surge in paid enrollments. The streamlined approach cut lead conversion time by 58% and generated strong investor confidence. Ultimately, Toppr was acquired for $150M, a testament to the platform’s robust infrastructure, sizable user base, and consistent revenue growth in India’s competitive edtech market.
58%
Decrease in lead conversion time
85%
Increase in paid enrollments
$150M
Acquisition deal finalized
Performance Visualized
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