“They helped us align our entire ecosystem: suppliers, retailers, and logistics partners, so we could scale at a pace we never thought possible.”
Udaan
Raghav Malhotra
Founding Team Member, Udaan
65%
Reduction in onboarding time for new vendors
4.5x
Increase in monthly transaction volume
$1B
Valuation achieved in just 2 years
We helped Udaan scale from launch to a $1B valuation by uniting supply and retail channels.
Overview
Udaan emerged as a cutting-edge B2B e-commerce marketplace in India, bridging the gap between manufacturers, wholesalers, and retailers. With a strong founding team, Udaan focused on empowering small businesses by providing seamless supply chain solutions, competitive pricing, and efficient logistics support. In just under two years, the platform established itself as a unicorn, thanks to innovative growth strategies that streamlined the end-to-end retail experience.
The Challenge
Onboard suppliers and retailers rapidly without compromising quality
Ensure consistent inventory availability across diverse regions
Reduce friction in payment and logistics for small business owners
Establish brand trust in an emerging digital commerce market
Scale infrastructure to handle explosive demand
Services
Go-To-Market & Growth Strategy
Paid Media & B2B Targeting
Supply Chain & Vendor Management Optimization
Analytics & Conversion Rate Optimization
Logistics & Last-Mile Delivery Consulting
Partner Onboarding & Training
Lifecycle & Retention Marketing
Approach
Positioned Udaan as a one-stop B2B solution, highlighting simplicity, reliability, and transparent transactions for both suppliers and retailers.
Implemented robust tracking to monitor vendor onboarding, purchase frequency, and churn rates, allowing for real-time improvements.
Tested multiple acquisition channels, from regional WhatsApp groups to LinkedIn outreach, pinpointing the most efficient way to bring new users on board.
Developed multi-touch email and SMS campaigns to re-engage dormant suppliers, incentivize high-value retailers, and encourage referrals.
Curated educational resources—case studies, FAQ guides, and webinars—helping small businesses navigate digital commerce and boosting platform loyalty.
Provided dedicated account management for top-performing vendors and retailers, ensuring ongoing satisfaction and word-of-mouth promotion.
Results
Udaan reached a $1B valuation in just two years, validating its robust marketplace model. By refining onboarding processes, the team cut vendor setup time by 65%, while monthly transaction volume surged 4.5x, thanks to strategic advertising and a seamless buyer-seller interface. This fast-paced scaling cemented Udaan’s reputation as a leading B2B e-commerce innovator, effectively uniting supply and retail channels under one agile platform.
65%
Reduction in onboarding time for new vendors
4.5x
Increase in monthly transaction volume
$1B
Valuation achieved in just 2 years
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist