It felt like we suddenly had an entire in-house team of automotive marketing experts—they truly understood our luxury audience.”
Volvo
“
Anika Johansson
Regional Marketing Lead, Volvo APAC
66%
MoM decrease in cost per qualified lead
72%
Increase in test-drive appointments
350%
Growth in high-net-worth inquiries
We helped Volvo convert 40 high-end leads into 16 premium sales, adding over $1M to annual revenue.
Overview
Volvo, renowned for safety and Scandinavian design, aimed to expand its luxury market share in the Asia Pacific (APAC) region. By pinpointing affluent real estate investors and premium car enthusiasts, Volvo pursued a targeted campaign to showcase its cutting-edge innovations and top-tier customer experience.
The Challenge
Identify ultra-high-net-worth individuals (UHNIs) with a propensity to buy luxury vehicles
Differentiate Volvo’s brand from competitors in a saturated premium auto market
Refine the lead generation funnel for a smooth test-drive scheduling process
Cultivate long-term customer relationships for repeat and referral sales
Services
Growth Strategy & Market Segmentation
Paid Campaigns (Social, Display, Search)
Landing Page Optimization & CRO
VIP Event & Test-Drive Coordination
Email Marketing & Lead Nurturing
Analytics & Attribution Tracking
Brand Positioning & Content Creation
Approach
Leveraged Volvo’s heritage of safety, innovation, and modern design to resonate with wealthy professionals seeking both luxury and reliability.
Deployed robust tracking across social ads, email campaigns, and booking forms to precisely measure cost per qualified lead (CPQL) and conversion rates.
A/B tested audience segments and ad creative, identifying the top-performing channels (Facebook, LinkedIn, high-end real estate newsletters) for luxury outreach.
Created automated email journeys nurturing leads from initial inquiry to dealership visit, reinforcing Volvo’s premium positioning with personalized messaging.
Produced compelling content—including design spotlights, safety features, and behind-the-scenes videos—showcasing Volvo’s craftsmanship and modern tech.
Implemented post-purchase engagement, encouraging satisfied buyers to refer fellow luxury car enthusiasts through VIP events and exclusive upgrades.
Results
Volvo’s targeted approach yielded a 66% month-over-month decrease in cost per qualified lead. The precise segmentation drove a 72% upswing in test-drive appointments, culminating in the sale of 16 vehicles totaling over $1M in annual revenue. High-net-worth inquiries soared by 350%, reflecting Volvo’s enhanced brand visibility and strong reputation among affluent buyers.
72%
Blended
ROAS
81%
CVR
1,053%
Paid
Social Revenue
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist