Proforce Pest Control

AI-driven routing and automation. Route planning cut to under 10 minutes, and the owner freed from daily firefighting.

Year2026

IndustryPest control

LocationSoutheast North America

Technicians250+

What changed once the routing ran itself.

34%ROI

Measured against pre-launch baseline

< 10 minDaily route planning

Before: 2–3 hours, manual

< 1 hrWeekly schedule rebuilds

Before: 6–8 hours

< 5%Missed or late appointments

Before: 18–20%

Branch managers were running the business across clunky, disconnected software, while the owner spent each day firefighting whatever surfaced late.

A disconnected stack

Every branch manager ran the business across unconnected software. No single view existed.

Problems found late

Issues surfaced only once they had already become fires for the owner.

Routing left money behind

Past 200 technicians, routing is where the money lives—and it was still planned by hand.

Churn was invisible

No one could see where churn came from or which customers were likely to leave.

Nine systems, one operation. We phased it in: the control tower first, then routing with the CEO, then the machine on top of the data.

One view across the entire stack for every branch manager, with monitoring agents surfacing problems early.

We rebuilt the routing system with the CEO around technician density, job priority, and branch profitability.

Every data set consolidated so the team can see churn signals and next-week customer risk.